Advice to entrepreneurs

[Support]

Never ride the hot thing, Bezos said. "You have to wait for the wave and make sure it's something you're passionate about," he said. "Missionaries create better products, and I'd take a missionary over a mercenary any day."

I can subscribe to this theory (and have multiple AWS accounts) but there are times when the missionary ends up in the kettle and not as food for thought.

AWS re:Invent video