I think I downloaded the 3.0 release first figuring that was the latest and greatest without actuall reading the instructions in the post, and was looking for a
setup.exe file. It was later when I downloaded 2.1 and then went back and
actually read your post that I realized that the setup.exe program was in the 2.1 release. Details, always details.
As far as enticing users: I might create Joe's SB site and post some sample code, maybe with some graphics programs, or simple games including screenshots. Let others post comments and code to the sight. Also, maybe compare SB to other BASICs out there for features, etc.. Just some thoughts.